Tag: Christmas
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Words Are Weird #26 – Miracle
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Tales from A&R, Part 9 – The Jolliest Time of Year
By the early 2000s, I’d been working at A&R long enough to see the book seasons come and go: Summer Madness, Autumn Readings, Winter Warmers and Spring into Books. However Summer-themed book promotion was always interrupted by the bookstore’s happiest (& most profitable) time of year. Christmas. Every year, exasperated parents remark that “the Christmas promotion starts…